Posts Tagged ‘business concepts’

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I’m doing most of my posting over on HelperB.biz, but you can find details about what Helper B can do to assist you here, by viewing my pages.  Of course, if you have any questions about tasks I can help you accomplish, feel free to contact me at 623-688-0541  or helperb@live.com.

I enjoy providing a quick, economical path to helping businesses create a larger internet presence.  I can set you up on social media platforms, blogging, and/or free business listing services on the internet.   More importantly, I make sure you understand how to access what has been set up for you, and how to utilize it.  I also provide coaching and consultations on creating content to post out on social media.  Social media won’t do you any good if you don’t create and post relevant content consistently.  No matter how much you hear people tell you that you need to be everywhere, a good solid strategy developed around what works for YOU and YOUR business is a necessity.  Contact me today to get your business buzzing…Cindy

The Truth Hurts – Don’t It?

July came and in my first 6 months of ‘going it alone’ and I had not gained one customer. I had done some networking, tried a disastrous postcard mailing because I tried to compile the addresses on my own, and was feeling very frustrated. I learned that my neighbor across the street was a small business consultant/tax person, so I booked an appointment with her to discuss my business ideas. Well, she blew me out of the water, and I came back across the street with a lot of contemplating to do. It was good though, because what resulted was the formation of my 3rd company – Helper B LLC. It is now my main, and only focus in what I’m trying to develop. She asked me what I could do for her if she didn’t want me to do grocery shopping or sewing for her. What if she wanted me to organize her recipes for her instead? I had been thinking of a way to incorporate my many years of office work and support into my repertoire of offerings. She came up with the idea of a gopher type name, but that was being used everywhere. So I thought of other things – catch phrases that people used when they were wishing for a helper or assistance. So I thought of a helper bee. This name was also being used, so I shortened it to make it nice and easy for people to remember (hopefully!).

I still left my other sites up, since they were already there and gave me additional exposure on the web, and went to work on the Helper B LLC. Some days I feel that I’ve thrown too much into this concept though. I went from a very narrow focus to wide focus – lots of things to remember that I can do for you. One gal that I’ve been networking with for a little while, on a weekly basis, looked at me one day and said “oh, you sew!”. I then realized that my 15 second commercial wasn’t very memorable! So I’m still in a state of ‘evolving’ as far as my business goes, but I think this is a natural thing. All businesses are constantly re-evaluating what they offer, how to better present it, and what products and services are being well received. Am I a business now? I’m not sure, but I’m trying hard! Be prepared to make the following steps and evaluations – it’s not a quick and easy process to become a ‘business’:

  • Do your homework and see what similar folks are offering for services and how they are selling them. 
  • Are you willing to make a commitment to this idea and follow through the challenges? 
  • Are you willing to educate yourself and put a lot of time into your business ideas?
  • Seek out supportive people and surround yourself with them.  Ignore the rest of the noise.
  • Build yourself a strong foundation for your business – have a thorough thought process.  You will win the race by going slow and steady in my opinion. 
  • BE PATIENT – Rome wasn’t built in a day.

Congratulations – you’re an entrepreneur!  How can we support each other?  Until tomorrow – I’ve almost made it to the end of the challenge.  What will I do then?  Hummm….

Too Many Things!?

Is it possible to do too many things? To embrace too many ideas? To try to do too much at one time? Absolutely! Is it always a bad thing to have many ideas rattling around in your head? Definitely not! But don’t try to be a ‘juggler’. Have you ever been to a networking meeting and someone stands up to do their ‘commercial’ and they quickly rattle off 2 or 3 companies that they are working on? It makes you wonder just how hard they are working on all of them, doesn’t it? If something doesn’t work out the way we envisioned, then we tend to jump on another bandwagon, don’t we?

Am I guilty of this? Why yes I am. I started the grocery shopping business the end of March and when we went off to Wisconsin in June, I still hadn’t had my first customer. I was wondering about the benefits of networking – was it really worth my time? Should I be out pounding the pavement? Should I spend big bucks on advertising? I didn’t have a product – just the service I was offering. I felt frustrated and lost and questioned whether I was heading in the right direction.

While in Wisconsin, off of Lake Superior, I had another idea pop into my head. I contemplated what other skills I possessed, and I know how to sew. I don’t always particularly enjoy sewing – I have to be in the mood – but it was a skill I could put to use to bring home some bacon! Everyone says that you should be doing something that you enjoy – that you are passionate about, since you’re working for yourself, but I think we have to use our available skills to make some money. We’re not always going to like what we’re doing – life’s not that easy is it?

I had sewn a cover for my pool table, to protect it from the kitty hair and the kitty babies laying on the felt. I used fashion fabric and liked the way it turned out. It took it from being a piece of furniture that overcomes the room, into a blended piece of furniture. I did my homework and found no nice looking, fashionable pool table covers being offered online. Bingo! Now I have a product – that will be easier to market right? Not necessarily. So I developed my 2nd company – Custom Home Covers – offering pool table covers, curtains, bar stool recovering. Practical, yet fashionable items for your home to protect your investments. So I then became one of those folks who stood up at networking and named more than one company. I now realize that it was just a distraction. So consider these things when you’re tempted to jump from one idea or opportunity to another.

  • Keep your focus on what you are passionate about. 
  • Don’t jump from company to company – people will not believe in your steadfastness and will not be prone to refer people to you.
  • If marketing one product is difficult, marketing another won’t be any easier.
  • Remember the old saying – slow and steady wins the race.  Hang in there – business will come your way when you prove that you are here to stay.

So how did I resolve my dilemma of two separate companies?  Tune in tomorrow.  Thanks for reading…Cindy

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