Posts Tagged ‘entrepreneur’

The Truth Hurts – Don’t It?

July came and in my first 6 months of ‘going it alone’ and I had not gained one customer. I had done some networking, tried a disastrous postcard mailing because I tried to compile the addresses on my own, and was feeling very frustrated. I learned that my neighbor across the street was a small business consultant/tax person, so I booked an appointment with her to discuss my business ideas. Well, she blew me out of the water, and I came back across the street with a lot of contemplating to do. It was good though, because what resulted was the formation of my 3rd company – Helper B LLC. It is now my main, and only focus in what I’m trying to develop. She asked me what I could do for her if she didn’t want me to do grocery shopping or sewing for her. What if she wanted me to organize her recipes for her instead? I had been thinking of a way to incorporate my many years of office work and support into my repertoire of offerings. She came up with the idea of a gopher type name, but that was being used everywhere. So I thought of other things – catch phrases that people used when they were wishing for a helper or assistance. So I thought of a helper bee. This name was also being used, so I shortened it to make it nice and easy for people to remember (hopefully!).

I still left my other sites up, since they were already there and gave me additional exposure on the web, and went to work on the Helper B LLC. Some days I feel that I’ve thrown too much into this concept though. I went from a very narrow focus to wide focus – lots of things to remember that I can do for you. One gal that I’ve been networking with for a little while, on a weekly basis, looked at me one day and said “oh, you sew!”. I then realized that my 15 second commercial wasn’t very memorable! So I’m still in a state of ‘evolving’ as far as my business goes, but I think this is a natural thing. All businesses are constantly re-evaluating what they offer, how to better present it, and what products and services are being well received. Am I a business now? I’m not sure, but I’m trying hard! Be prepared to make the following steps and evaluations – it’s not a quick and easy process to become a ‘business’:

  • Do your homework and see what similar folks are offering for services and how they are selling them. 
  • Are you willing to make a commitment to this idea and follow through the challenges? 
  • Are you willing to educate yourself and put a lot of time into your business ideas?
  • Seek out supportive people and surround yourself with them.  Ignore the rest of the noise.
  • Build yourself a strong foundation for your business – have a thorough thought process.  You will win the race by going slow and steady in my opinion. 
  • BE PATIENT – Rome wasn’t built in a day.

Congratulations – you’re an entrepreneur!  How can we support each other?  Until tomorrow – I’ve almost made it to the end of the challenge.  What will I do then?  Hummm….

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